Law Firm Public Relations Made Its Case
It wasn’t long ago that attorneys regarded public relations as something that merchants and not attorneys; however, law firm public relations is now a critical component of the marketing arsenal.
However, attorneys are advised to ask themselves the following questions prior to undertaking a law firm public relations campaign:
- Will law firm public relations help achieve business goals?
- How will law firm public relations initiatives be measured? What will some of the benchmarks and
