Food & Beverage Flavour Trends in Western Europe --- Aarkstore Enterprise
For both food and drink fads and in more established trends, one message that consumers clearly state to manufacturers is "great taste!" Well-targeted flavour innovation is therefore a crucial part in successful new product launches. Moreover, flavours have traditionally been used in the industry to drive sales, and indeed today's more sophisticated consumers actively look for new flavour experiences from the products they buy. Trends in flavours also tend to reflect other major trends
