Campaigns Gone Viral
I just finished reading a whitepaper I downloaded giving advice on what a company can do to ENSURE their campaigns go viral. This got me thinking, it's my opinion that no one can promise or commit to a client that they will deliver what will become the next big viral marketing sensation. That's like promising a client a 5% ROI on a direct mail campaign when you know damn well you'll be lucky to see .5% - .75%! I come from the school of under promise and over deliver so it pains me to
