Trademark Searches ? Understanding The Variations
If you are going to file for a trademark, you need to first do a search to see if your proposed mark will infringe upon any other pre-existing mark in a manner that would get your application rejected or result in a lawsuit. To make things a bit confusing, there are different variations that can be done.
The first type of search is the simples – the direct hit. As the name suggests, this occurs where a search is done and there is already a mark that is the exact same as what you have in
