Managing Content outside the Website for B2B Marketing
While the corporate website is the face of a B2B company, it is no longer enough to have all the content investments focused on the website alone. Although the primary goal of a B2B marketer is to attract a prospects to website the best approach to do that is through a well thought of content strategy that involves knowledge sharing, quality backlinks building and social media tactics.
More and more B2B marketers are now realizing the importance of placing high quality content in
