JG Wentworth: Broadening its Horizon
The renowned future and structural settlements buyer JG Wentworth is planning to launch a multimedia campaign to build on its 877-Cash-Now advertisement. According to company CMO Phil Donahue, they will be expanding their horizon in all forms of media including direct mail, email, and search marketing and social media later these year.
JG Wentworth will also be teaming up with direct response agency Karlin and Pimsler on several DRTV advertisements. Plus, they have assigned Bryan Mawr to
